Along with Hollywood, Obama’s big donors have come from the tech sector, government, and the academy—with his top five made up of the University of California, Microsoft, Google, the U.S. government, and Harvard. Tech heavyweights such as Craigslist founder Craig Newmark and Facebook COO Sheryl Sandberg have given maximum donations to the president, as have Eric Schmidt and four other top executives at Google.
I will leave it to your collective imaginations to put a profit motive behind each of these donations. But that is not my point.
The first step in persuasion is how you set the table for a decision maker. How better to do that than with an extraordinarily large set of data about who will be making a decision. Selecting your message and delivering it in a personalized way, like in one of those really nice bags you get from Victoria's Secret delivered while you're watching Sons of Anarchy, sets the table better than any plain old broadcast message. The Obama campaign figured out just how to targeted an audience that believes politics is not really that important, and made them feel good about their choice to vote for an image we all here know to be totally false.
I think every pundit, analyst, strategist, politician, journalist, talk show host and political scientist out there will have the analysis of this election completely wrong. The jabbering class will be energized by a desire to beat down or prop up the Republican Party. That debate will be irrelevant. The only thing that matters is who has information and the promise of financial gain to put it to use. I get my information from searching the internet. So I have met the enemy and it is the me in my browser, which gives me ads selected especially for me. When that happens, you get the same kind of excited reaction.as the couple that won the prize on the Newlywed Game. You are then ready to be persuaded.
There is no mandate in this election. Boehner's Republicans are already acting like there was. The inside baseball teams of advisors will caution that Republicans must appear inoffensive to be attractive. How 2011 can you be? People who believe how they vote is as important as deciding between Bosco or Hersheys to make chocolate milk are the ones who decided this election.
So I say blow it to hell. We have the House. No increase in the debt ceiling Make the sequester come to pass. Bring on a hyperinflation. You get the government you deserve. Now go drink your chocolate milk and think about how you will vote the next time.